Book in any blonding service using the new JOICO revolutionary BLONDE LIFE Lightening & Brightening System & you will receive a BLONDE LIFE Mask for FREE! Valued at $26.00
Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with JOICO’s brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralising those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.
Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.
The inside secret: JOICO’s Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine.