JOICO

Bring the “Joi” to hair with JOICO.

At JOICO, beauty isn’t just our job – it’s our passion.  JOICO is a company whose purpose is to support the salon professional.

Everything we do—from continually pushing the boundaries of technology to improve the performance of our products in the salon and at home, to exploring innovative ways to inform and inspire – is done with the stylist in mind.

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour and shine have a radiance that can’t be ignored, the way it lights up a room, lifts the spirit, and the spirit of others. We have a name for this remarkable energy, we call it “joi”. We believe healthy hair is happy hair. It runs thru everything we do and everything we make, each and every one of our product innovations are created to help return hair to its strongest, shiniest, healthiest state, even after one use, and with every use thereafter.

Our tagline “the joi of healthy hair”, is a message that communicates positive emotion and unparalleled science. It’s more than just a promise, it’s a guarantee.