Perms are back!
Forget your Nanas Wash & Wear perms, or the 80’s big hair craze, that made all of us look 20 years older than we were!
These days with JOICO’s amazing technology, we have redefined the permanent wave, into on trend, gorgeous, bouncy beachy waves!
The current trend for curly hair is alot of texture, rather than volume, less conformity to the curls & this greatly enhances a hair style, wether it be a graduated bob or a longer increased layered cut.
Utalising these advancements in professional hairdressing products like Olaplex, even coloured hair can handle the permanent wave process. alternatives have a selection of just gorgeous home hair care products to enrich & nurture your waves, keeping them bouncy & alive for the duration of your Permanent Wave.
Permanent Waves are a fantastic way of adding fullness to fine limp hair & giving control to unruly hair too, they are not expensive or time consuming ( depending on the length of your hair) & are low maintenance when taken care of correctly.
An article by Victoria Moorehouse from INSTYLE quotes “Today it’s more about the beachy look, like the one you see on Victoria’s Secret models or even the tousled, effortless-looking waves that show up on nearly every red carpet. It’s a great look to get an air-dried finish and a great way to give straight hair a soft bend and movement without additional heat and styling time. There are also modern techniques where it can be straighter at the top half with the bend in the hair starting at the mid length and ends. The other big change is using a larger rod to create a loose, soft bend in the hair. We’ve also seen a big shift away from the over styled curling iron waves to a more natural air-dry texture.”
Jo at alternatives hair is especially experienced in modern permanent wave techniques & she is happy to sit down with you for a no obligation, consultation to discuss your expectations & hairs suitability for a Permanent Wave!